Faith-based Unbranded Marketing
A new health awareness initiative intended to reach African Americans via churches and health ministries. How to Educate, Engage and Empower members of the African American Community
Blogs vs. DTC: What’s Best for Consumers?
The recent DTC moratorium scare from Congress -- which has since dissipated (see "DTC Moratorium Yanked From PDUFA") -- had Direct-to-Consumer (DTC) marketers scrambling...
Are Critical Bloggers “Enemies” of Pharma?
More and more attention is being paid to bloggers in the Pharma BlogospherTM. There are currently several means of keeping track of all the...
Giuliani, OxyContin, Big Pharma, and Terrorism
My mother-in-law would freak if she read Ed Silverman's Pharmalot Blog piece "OxyContin And...Our Next President?" connecting the OxyContin/Purdue Pharma criminals to presidential candidate...
Pharma Marketing Blog Gets Another Top 5 “Must Read” Rating!
Have you seen the premier issue of BioTech360 from the publishers of The Scientist? It was launched this week at BIO.What I find notable...
Gardasil: Less Hype May Help
As reported in today's Wall Street Journal:"An editorial published in the New England Journal of Medicine raises questions about the overall effectiveness of Merck...
Dollars for Docs: More Scrutiny Needed
My fellow blogger Peter Rost over at Question Authority continues to milk an Astrazeneca internal newsletter for stories. First it was the Zubillaga Affair,...
Imagine There’s No DTC. I Wonder If You Can.
With apologies to John Lennon:Imagine there's no DTCIt's easy if you tryNo bellowing at usFrom airwaves in the skyImagine all the marketersOut of work...
Guidelines for Gifts to Patients
Some time ago, I suggested that pharma sales reps should bring free lunch to patients as well as physicians and their staffs (see "Free...
BiDil Sales Disappoint: Blame Genes or Marketing?
Jim Edwards, editor at Brandweek and author the BrandweekNRX blog, reports that sales of BiDil, a heart failure drug for African Americans, "suck." His...
