Pharma Marketing Network

A new source of detailed downstream channel sales data is available to Life Sciences manufacturers.

This morning, I posted an item about Centocor's documentary INNERSTATE and reported that SEIU Local 32BJ filed a lawsuit against J&J claiming that the...

NOTE: Please see the follow-up post, "Innerstate: A Correction and Further Criticisms."Depending upon how well a Hollywood movie does at the box office, it...

If you are interested in improving your communication skills, learning about the latest industry trends regarding MSL and activities and hearing winning field-based dissemination strategies, CBI's Annual Forum is the program for you.

The drug industry often defends higher drug prices in the U.S. by claiming that it guarantees Americans "first shot" at new drugs.Bob Ehrlich at...

Dear Mr. Moore:I hear that your new documentary SICKO about the pharmaceutical-health-insurance-industry complex is set to debut in Cannes, France (see "SiCKO Debuts At...

Join Mark Bard, president of Manhattan Research, and John Mack as they discuss physicians, technology, and the future of pharmaceutical sales and marketing strategy.

Time and time again, when I write about physicians getting free lunches delivered by sales reps, someone always comes forward and says something like...

According to the Financial Times, GlaxoSmithKline unexpectedly handed back the development rights to Futura's erectile dysfunction gel, a sample of which is shown on...

According to a Government Accounting Office (GAO) report, pharmaceutical companies spend approximately 70% more money marketing to physicians than they do to consumers (see...