Pharma Marketing Network

Legally Provide Assistance within the Part D Landscape, Leverage Strategic Partnerships and Maximize the Value of Your PAP

Pfizer is getting hit from all sides regarding its clunky-looking Exubera inhaler.It Ain't No iPOD!Back in June, Amy Tenderich, author behind award-winning blog Diabetes...

You've got to feel sorry for Merck and its PR people -- not too sorry, however: Merck raised its 2007 forecasts yesterday and Shares...

Should bloggers who write about the industry accept free gifts (eg, dinner) from the pharmaceutical industry or should they adopt journalistic standards and participate but pay their own way?

How supportive or critical are individual blogs in the pharma blogosphere and is there an overall bias one way or the other?

Innerstate is a disease awareness full-length documentary film produced by Centocor.

Disease mongering is a term that was coined by the late journalist Lynn Payer to describe what she saw as the confluence of interests by some doctors, drug companies, patient advocacy groups and media in exaggerating the severity of illness and the ability of drugs to 'cure' them.

Disease mongering is a term that was coined by the late journalist Lynn Payer to describe what she saw as the confluence of interests by some doctors, drug companies, patient advocacy groups and media in exaggerating the severity of illness and the ability of drugs to 'cure' them.

Vol. 6, No. 3: March 2007 - EXECUTIVE SUMMARY Welcome to this issue of Pharma Marketing News. Subscribe Now to...

Like most Rx drugs these days, Cymbalta started life approved for one specific indication -- major depressive disorder -- and was later approved for...