Mixing Blogging and Business: An Interview with Fard Johnmar
An interview with Fard Johnmar, founder of Envision Solutions, a healthcare marketing communications consultancy, and creator of the HealthcareVOX blog.
Merck’s Refreshing Director of Global eMarketing
I attended EXLPharma's "Search Engine Marketing for Pharmaceuticals" conference yesterday and sat in for the two "keynote" presentations made by representatives from Merck and...
No Oscar for Centocor PR Effort
Al Gore's documentary "An Inconvenient Truth" picked up the Oscar last night for best documentary. Like all documentaries, it's a PR piece. But don't...
3rd Annual Forum on Early Stage Product Development and Commercialization Strategies for the Bio/Pharmaceutical...
Leverage Portfolio Planning and Reimbursement Strategies for Accurate Forecasting and Accelerated Market Entry
Vytorin Ads Are Getting Old — and Disturbing!
Back in October, 2006, I praised the Vytorin ads -- you know, the ones that compare family members to food. I said "I really...
Prescription Drug Pricing 101 & 102
Featured Conference Prescription Drug Pricing 101 & 102 February 22 - 23, 2007 * Philadelphia, PA For...
Who’s Easier to Buy? A Physician or a Politician?
Merck's lobbying efforts to get states to pass laws requiring that preteen girls be vaccinated against cervical cancer has backfired and Merck's has said...
Merck Quits Lobbying for Mandatory Gardasil Vaccination
According to a Wall Street Journal News Alert just in, Merck said it will stop lobbying states to pass laws requiring that preteen girls...
Marketing Drugs to Teens Online – So Wrong!
Society recognizes that teens don't have the judgement required to evaluate messages related to alcohol, tobacco, etc. So why are some pharmaceutical companies getting...
Journalist Bloggers: An Interview with Jim Edwards
An interview with Jim Edwards, Senior Editor, Brandweek, who just started his own blog: BrandweekNRX. Will blogging corrupt journalists or vice versa?
