PhRMA Responds to My Rozerem Ad “Concern”
Back on January 29, 2007, I wrote about Takeda's violation of PhRMA's DTC Guiding Principle #10, which prohibits DTC "reminder ads" on TV and...
God Bless R&D, but Marketers May Go to Hell!
Hey you friggin' critics of the pharmaceutical industry! Shut your pie hole! "... drug companies have done a lot more to make my life...
Alli Oops! I Just Pooped Myself!
The Food and Drug Administration (FDA) recently approved Alli, a low-dose form of prescription drug Xenical, as an over-the-counter (OTC) weight loss aid for...
Customer Manages Relationship: A New Marketing Strategy
Today at 1 PM I interview an expert in "Customer Manages Relationship" marketing in my weekly Pharma Talk Podcast. You can listen in live!...
Pharma Super Bowl Ads Score Poorly
The only two pharmaceutical-related TV ads aired during the Super Bowl were flops, according to a Research Brief from The Center for Media Research,...
Pharma Should Go Bollywood, Not Hollywood
A recent article in The Scientist suggested that the "answer to stagnating R&D can be found in the creativity of the movie industry" (see...
6th Strategic Medicare Compliance and Administration Summit
Leaders Reconvene to Discuss Part D, Part B and Related Programs
3rd Annual Summit on Post-Marketing Studies
Featured Conference 3rd Annual Summit on Post-Marketing Studies February 12 - 13, 2007 * London, UK For...
Prozac for Over Anxious Doggie Syndrome
We have a 13+year old chow/australian shep. mix that is holding up pretty well except for some arthritis which is being controlled with Glucosamine...
Rozerem DTC Emperor (Still) Has No Clothes
I have written about the Rozerem advertising debacle repeatedly, pointing out how inane it is and worse, how it has been ineffectual in helping...
