Pharma Marketing Network

Featured Conference 7th Annual PharmaBrand Summit June 5 - 6, 2006 * PGA National Resort &...

The Pharma R&D Summit is an executive gathering that will bring together senior-level pharmaceutical executives with a select and diversified group of leading-edge Solution Providers to converge over these vital industry issues. Within a focused and professional environment, the Pharma R&D Summit will seamlessly integrate one-on-one meetings and informal networking and leisure activities.

On March 31, 2006, the Coalition for Healthcare Communication (CHC) -- comprised of major advertising, marketing and PR organizations, including the American Association of...

THE ISSUELimiting Pharma Access to Physician Prescribing DataPharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and...

There's no doubt that pharmaceutical marketers have deep penetration into patient advocacy groups. As reported recently in the Philadelphia Inquirer: Although patients seldom know...

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.

Pharma Marketing News hosted the Pharma Use of Rx Data Survey in June, 2006 and asked respondents to weigh in on several issues regarding the collection and use of Rx data by pharmaceutical companies.

A free prescription drug card offered by YourRxCard.com of Baton Rouge, LA attempts to fill the gap in Rx drug coverage.

Slides are the currency of communication in the pharmaceutical industry.