Pharma Marketing Network

Join dozens of pharmaceutical marketing professionals for an evening of networking, food, and information sharing. Meet and mingle with your peers from the Northeast’s top pharmaceutical and marketing companies. It’s a once-a-year opportunity.

Yesterday, I posted a chart showing the pharmaceutical industry's approval ratings, which improved nicely in the last two years (see "Pharma Industry Less Unpopular")....

According to the most recent Harris Interactive poll the "Reputation of Pharmaceutical Companies, While Still Poor, Improves Sharply for Second Year in a Row."...

Sometimes "life imitates art" completely by happenstance as when Mandy Patinkin -- the actor that plays a doctor in some Crestor TV ads --...

"Doctors Object to Gathering of Drug Data" says an article in yesterday's Business section of the New York Times:"Although virtually unknown to consumers, the...

A week or so ago I reported that Sepracor was "sneaking" in Lunesta "reminder ads" despite being a signatory to PhRMA's Guiding Principles for...

"Findings from the first long-term trial of the concept of prescribing drugs to young people at risk of schizophrenia, but not yet exhibiting the...

The Wall Street Journal reported yesterday that the FDA approved Ketek, an antibiotic used for the treatment of respiratory infections, despite initially rejecting the...

Vol. 5, No. 5: May 2006 - EXECUTIVE SUMMARY Welcome to the latest issue of Pharma Marketing News. ...

This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.