Pharma Marketing Network

An amendment to the proposed Massachusetts State Budget -- recently approved by the State Senate -- could make the state the first in the...

In February, I wrote about GSK's use of sales representatives to deliver to physicians and the community at large a PR campaign that is...

Restless Leg Syndrome (RLS) has been receiving a lot of attention these days because of all the recent Requip TV ads and in-office patient...

The 4th Annual Publication Planning and Execution Excellence Conference offers a comprehensive educational forum to examine strategic processes and address evolving practices in the medical publishing sector.

Featured Conference 7th Annual PharmaBrand Summit June 5 - 6, 2006 * PGA National Resort &...

The Pharma R&D Summit is an executive gathering that will bring together senior-level pharmaceutical executives with a select and diversified group of leading-edge Solution Providers to converge over these vital industry issues. Within a focused and professional environment, the Pharma R&D Summit will seamlessly integrate one-on-one meetings and informal networking and leisure activities.

On March 31, 2006, the Coalition for Healthcare Communication (CHC) -- comprised of major advertising, marketing and PR organizations, including the American Association of...

THE ISSUELimiting Pharma Access to Physician Prescribing DataPharmaceutical companies use physician prescribing data for a variety of purposes, but arguably mostly for sales and...

There's no doubt that pharmaceutical marketers have deep penetration into patient advocacy groups. As reported recently in the Philadelphia Inquirer: Although patients seldom know...

This question was explored by panelists partici-pating in this month's Pharma Marketing Roundtable conference call, which was focused on pharmaceutical industry support of CME.