Pharma Marketing Network

PhRMA's New "Guiding Principle" #10 for Direct-to-Consumer Advertising states: "DTC television advertising that identifies a product by name should clearly state the health conditions...

The US pharmaceutical trade association, PhRMA, finalized its "Guiding Principles" for TV and print direct-to-consumer (DTC) advertising yesterday (see "America’s Pharmaceutical Industry Announces Guidelines...

W.J. "Billy" Tauzin, head of PhRMA, the pharmaceutical industry trade association, was recently interviewed by the New York Times (see "Extended Version of the...

If you buy the book "A Call to Action" by Pfizer's CEO, Dr. Hank McKinnell, with the notion that you will learn what this...

The Pharmaceutical Research and Manufacturers of America (PhRMA), which represents the country’s leading pharmaceutical research and biotechnology companies, has sent out a trial balloon...

When the leading Republican member of Congress and a contender for the next president of the United States says it'’s time for the pharmaceutical...

This meeting is an opportunity for you to hear from experts in legal and compliance issues who will provide the tools necessary to move forward with compliance program development and compliance strategy.

Pharmaceutical meetings and events have become an integral component of the drug industry's promotional efforts used to gain face time with...

The upcoming Pharmaceutical Public Relations & Communications Summit will feature many presentations from pharmaceutical communications and PR specialists who will attempt to offer advice...

Drug Labels Question: How many medical and communications experts does it take to write a package insert? Answer: None. That's a legal problem,...