Pharma Marketing Network

An interactive forum to discuss how new technologies such as eDetailing and Tablet Ps allow companies to access more physicians and ultimately increase sales.  Learn how world-class pharmaceutical organizations are utilizing the capabilities of these technologies and overcoming the challenges of expanding sales forces and limited physician time.

The FDA just played the terrorist trump card in its battle against the legalization of the reimportation of drugs.

This article compares pharmaceutical prices paid by governments in the United States and Canada.

Multicultural communications can be a powerful addition to the armamentarium of the healthcare marketer.

Women account for more than half of the population in the United States and it makes absolute sense to market to women where, when, and how they choose.

Several drug re-importation bills are currently being considered in Congress.

Welcome to the latest issue of Pharma Marketing News. This is the Executive Summary version. You can download the full-text...

Dear Reader, Welcome to the September 2004 archive of Pharma Marketing News. Vol. 3, No....

Today, the scope of women’s health goes far beyond hormones or gynecological and reproductive areas. Heart disease, lung cancer, obesity, female sexual dysfunction to list a few are top of the list for major healthcare companies wanting to break into the area of women’s health. New research on hormone therapy and indeed, the unprecedented boom in natural/supplementary products of high nutritional value to women has expanded the frontiers of women’s health marketing and communications. Find out what’s new, what’s working and what’s next by attending this conference in July, designed for pharmaceutical-biotech/healthcare/nutraceuticals/ wellness and other grassroots and non-profits engaged in women’s health.

The typical pharma industry responses to criticism about rising drug prices may make economic sense, but they do not resonant with consumers' perceptions and emotions. In fact, sometimes it seems more like a slap in the face than a consoling pat on the back.