Online CME – A Glass Half-Full or Half-Empty?
More and more physicians are completing CME courses online, according to a survey by Boston Consulting Group. Data from ACCME also show that physician registration for Internet-based CME (enduring materials) also increased. Yet, the percent of physician participants in online CME as a total of all physician participants is very small and
physician use of online CME has not kept pace with their use of the Internet in general.
CME Provider/Pharmaceutical Partnerships – Are They Possible Without Conflict of Interest?
What strategies should a pharmaceutical company follow to ensure a successful partnership with an academic CME provider? What's an appropriate measure for outcomes (ROI)? What % of income from academeic CME programs comes from pharma support?
Online CME – A Glass Half-Full or Half-Empty?
More and more physicians are completing CME courses online, according to a survey by Boston Consulting Group. Data from ACCME also show that physician registration for Internet-based CME (enduring materials) also increased. Yet, the percent of physician participants in online CME as a total of all physician participants is very small and
physician use of online CME has not kept pace with their use of the Internet in general.
Online CME: Is the Glass Half-Full or Half-Empty?
More and more physicians are completing CME courses online, according to a survey by Boston Consulting Group. Data from ACCME also show that physician registration for Internet-based CME (enduring materials) also increased. Yet, the percent of physician participants in online CME as a total of all physician participants is very small and
physician use of online CME has not kept pace with their use of the Internet in general.
Networking Dinner Reception
The members of the PHARMA-MKTING online discussion forum are having their second annual networking get-togethr to exchange business cards and enjoy some good food and drinks in a relaxed atmosphere.
ePharma Summit: Strategic Marketing Integration
With changing trends in utilizing e tools in the pharmaceutical industry, the focus of the ePharma Summit - Strategic Marketing Integration is to bring together pharmaceutical and biotech marketing professionals to discuss how to best utilize e within the overall marketing mix to reach patients, providers, payers and caregivers effectively. Wherever e sits in your organization, it is still a critical business function in reaching customers in these industries.
Product Branding, e-Marketing May Be Underutilized
Strengthened pharmaceutical branding and increased utilization of online marketing tools can have a significant impact on the revenue and market value of pharmaceutical firms, according to a presentation by Bill Trombetta, professor of pharmaceutical strategy and marketing at The Erivan K. Haub School of Business at St. Joseph's University.
Product Branding, e-Marketing May Be Underutilized
Strengthened pharmaceutical branding and increased utilization of online marketing tools can have a significant impact on the revenue and market value of pharmaceutical firms, according to a presentation by Bill Trombetta, professor of pharmaceutical strategy and marketing at The Erivan K. Haub School of Business at St. Joseph's University.
Product Branding, eMarketing May Be Underutilized
Strengthened pharmaceutical branding and increased utilization of online marketing tools can have a significant impact on the revenue and market value of pharmaceutical firms, according to a presentation by Bill Trombetta, professor of pharmaceutical strategy and marketing at The Erivan K. Haub School of Business at St. Joseph's University.
Effective Marketing to Consumers: Drug Marketers Need More Than Demographic Data
Pharmaceutical firms should use not only demographic data but technological and health dimension data as well when developing direct-to-consumer marketing tools, suggested Michael J. Barrett, senior analyst at the marketing research firm Forrester Research, Inc.
