Media Mix Archives - Pharma Marketing Network

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Did Pharma Really Spend $3 Billion on Internet Advertising in 2015?

Pharma Guy - April 27, 2016

Healthcare Marketers Trend Report 2014: I Give It a “C-Meh!” Rating

Pharma Guy - June 2, 2014

The Top 20 DTC Ad Spenders in 2013 Virtually Ignored Digital

Pharma Guy - April 11, 2014

Is Online Pharma DTC Ad Spend Continuing Its Downward Slide?

Pharma Guy - April 2, 2014

Double Dip in DTC Spending Plus 33% Drop in Internet Display...

Pharma Guy - October 22, 2011

Are You Serious?TM A Good Example of Why Pharma Brand Managers...

Pharma Guy - December 2, 2010

Internet Surpasses Newspapers in Gobbling Up the Decreasing DTC Ad Spending...

Pharma Guy - September 24, 2009

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

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April 9, 2026

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Does Pharma Even Build Brands Anymore? Rethinking Long-Term Strategy

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