Tuesday, October 27, 2026
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Woman exploring an Osteoboost prescription wearable after seeing a TV advertisement, with an online doctor consultation and medical device information on her laptop.

A Prescription Wearable Went on TV. The Funnel Looks Nothing Like...

Donna Pacheco -
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Patient and healthcare professional having a personal conversation, representing authentic pharma marketing and human-centered communication.

Pharma Marketing Keeps Getting Smarter. Patients Still Want It to Feel...

Donna Pacheco -
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Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

Donna Pacheco -
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Patient watching streaming TV as part of an integrated connected TV pharma strategy across digital, search, audio, CRM, and HCP channels.

What Does a Pharma Campaign Look Like When Streaming Comes First?

Donna Pacheco -
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Specialty pharma distribution connecting pharmaceutical logistics, healthcare providers, inventory, and digital workflows.

The Specialty Distributor Wants to Be More Than the Middleman

Donna Pacheco -
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Nurse practitioner and physician assistant reviewing digital clinical information as part of an APP pharma marketing strategy.

Stop Treating APPs Like Doctors: The Audience Pharma Keeps Underserving

Donna Pacheco -
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Pharma marketer choosing between traditional competitor benchmarking and a best-in-class competitive benchmarking strategy.

Stop Benchmarking Against Your Competitors. Start Benchmarking Against the Best.

Donna Pacheco -
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Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

Donna Pacheco -
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Doctor reviewing clinical information on a smartphone while secure messaging icons represent private HCP dark social conversations and peer-to-peer medical communication.

The Dark Social Doctor: Pharma’s Biggest HCP Audience You Can’t See

Donna Pacheco -
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Pharmaceutical marketing analytics dashboard with an hourglass symbolizing campaign optimization, creative fatigue, and extending the lifespan of digital marketing campaigns.

How Long Does a Great Pharma Campaign Actually Last? Probably Less...

Donna Pacheco -
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