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Patient considering medication risks and potential side effects after viewing a direct-to-consumer pharmaceutical advertisement.

The Nocebo Dilemma: Can DTC Ads Prime Patients for Side Effects?

Donna Pacheco -
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Patient prescription journey illustrating the transition from a first prescription fill to a second fill and continued treatment.

A First Fill Looks Like a Win. What Happens at Fill...

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Pharma marketing professional managing programmatic advertising disruption and ad-tech partner risk

What Happens to Your Pharma Media Plan When an Ad-Tech Partner...

Donna Pacheco -
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Pharma marketer moving from the gaming industry into healthcare, representing lessons in testing, segmentation, and pharma performance marketing.

A Pharma Marketer Walks Into a Gaming Company. What Should She...

Donna Pacheco -
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Pharmaceutical conference booth with marketing materials and an FDA review document highlighting regulatory scrutiny of pharma conference marketing.

Your Conference Booth Is an Ad. The FDA May Treat It...

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Pharmaceutical TV ad spending concept showing rising media investment, brand awareness, and patient engagement

Bimzelx Spent $31 Million on TV. What Is UCB Buying?

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Consumer watching a pharma TV advertisement with prescription drug safety and risk information displayed on screen.

What Happens to Pharma TV Advertising If the Fine Print Can’t...

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Smartphone displaying Snapchat with multiple pharmaceutical advertising CTAs for safety and prescribing information.

Snapchat Just Made Pharma Ads Easier to Run. Will Brand Teams...

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Pharma marketing team reviewing synthetic ad testing results and AI-generated campaign prototypes before production

Before the $1 Million Shoot: Can “Faux Pharma” Make Real Campaigns...

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Pharma CGI advertising concept showing a dinosaur and invasive weeds as visual metaphors for asthma and chronic disease.

The Asthma Dinosaur and the Psoriasis Weed: Why Pharma Ads Are...

Donna Pacheco -
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