Touch Points™ is a customized database designed to determine the optimal return on investment for all related marketing initiatives in order to produce the proper marketing mix to maximize sales.
TouchPoints™ will segment response trends within your brands marketing mix thus, allowing your product team to identify product advocates by a single marketing initiative or a group of marketing initiatives. TouchPoints™ will also identify the strengths and weakness within a marketing mix allowing marketers the ability to eliminate weak tactical initiatives from their marketing mix and enhance successful tactics.
For more information, contact:
3655 Route 202
Doylestown, PA 18902