Big Pharma Sales Analytics for the Rest of Us A Review of OnDemandIQ Insights
When it comes to implementing Big Pharma-style sales analytics, smaller life sciences companies have traditionally been caught between a rock and a hard place: either they were stuck in “Excel Hell” or opted for expensive business intelligence tools requiring high up-front costs and IT infrastructure. Now, OnDemandIQ Inc., a Los Angeles based company, provides OnDemandIQ Insights’ Life Sciences, which is an affordable web-hosted business intelligence solution for smaller companies that find themselves in this position.
This article is a review of OnDemandIQ Insights based on a discussion with Steven Schneider, Principal at OnDemandIQ Inc.
Topics and issues covered include:
- Small Company, Same Challenges
- Combining Software and Services
- Sales/Activity Reporting
- Performance Report Cards
- Analysis On-Demand
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Issue: Vol. 6, No. 6: June 2007
Word Count: 1264
- Physician Marketing & Promotion
- Sales Force Effectiveness
- Customer Relationship Management (CRM)
- Product & Service Reviews