Got Game? Online Pharma Advergaming
According to an entry in Wikipedia, the free encyclopedia, “advergaming is the practice of using video games to advertise a product, organization or viewpoint.” eMarketer expects US spending on advergaming will hit $344 million in 2011.

While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals? This article takes a look at one pharmaceutical advergame on WebMD and gives some insights on how to design online games for Rx product marketing.

Topics and issues covered include:

  • The Game: Give Your Legs a Rest
  • Not Medical Advice; Also Not Educational!
  • It May Fly in Battlecreek, But Not in Raritan!
  • Rx Drugs Require More Than Branding

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Issue: Vol. 6, No. 6: June 2007
Word Count: 1170

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