Got Game? Online Pharma Advergaming
According to an entry in Wikipedia, the free encyclopedia, “advergaming is the practice of using video games to advertise a product, organization or viewpoint.” eMarketer expects US spending on advergaming will hit $344 million in 2011.
While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals? This article takes a look at one pharmaceutical advergame on WebMD and gives some insights on how to design online games for Rx product marketing.
Topics and issues covered include:
- The Game: Give Your Legs a Rest
- Not Medical Advice; Also Not Educational!
- It May Fly in Battlecreek, But Not in Raritan!
- Rx Drugs Require More Than Branding
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Issue: Vol. 6, No. 6: June 2007
Word Count: 1170