Turning Science into Sales Tips for Communicating Clinical Trial Results
Test Tube and Dollar SignHealthcare marketers are rewarded for increasing product revenue. However, product managers often miss a golden opportunity to drive product sales: they neglect to communicate clinical trial results properly and consequently fail to capitalize on completed medical research.

This article highlights how to effectively communicate scientific evidence in order to realize the full medical and commercial value of your brand and to maximize sales.

Topic headings include:

  • Transparency
  • TIP #1: Convey Your Message Comprehensively
  • TIP #2: Establish Your Clinical Trial Vocabulary
  • TIP #11: Beware of Design Pitfalls

  • More…

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Issue: Vol. 7, No. 8: October 2008
Word Count: 1274

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