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Posts by Pharma Guy
Pharma Guy
4458 POSTS
963 COMMENTS
Pharmaguy™ is a “constructive critic” of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.
Pharma Mobile Ad Spend in 2014
Pharma Guy
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November 25, 2014
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R&D Cost for Generics is Zero. Nothing. Nada. Nilch. So Why...
Pharma Guy
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November 21, 2014
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Cost to Bring a New Drug to Market Is $2.6 Billion...
Pharma Guy
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November 19, 2014
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Imbuing Rx Drug Brands with Human Characteristics Boosts Sales
Pharma Guy
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November 18, 2014
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Does Your Wife Prevent You From Watching the New Viagra TV...
Pharma Guy
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November 14, 2014
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FDA Plans DTC TV Ad Torture Test!
Pharma Guy
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November 12, 2014
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Taking Social Media Listening a Step Too Far
Pharma Guy
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November 11, 2014
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New Numbers Show that #Pharma Does Spend More on Marketing than...
Pharma Guy
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November 10, 2014
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“One-Click Rule” Also Won’t Work for Print Sales Aids Says FDA...
Pharma Guy
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November 7, 2014
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Insurers “Duped” by Deceptive Low-T #Pharma Marketing
Pharma Guy
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November 7, 2014
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