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Why is GSK Making a New Movie About Obesity? Hint: It...

Pharma Guy - January 14, 2010

Pharma Should Go Bollywood, Not Hollywood

Pharma Guy - February 12, 2007

Pharma Email Spam: Three Degrees of Separation for Merck, Pfizer, and...

Pharma Guy - September 1, 2010

DTC Ad Spending Decreased 18% in 2008. Worse Than Expected!

Pharma Guy - March 13, 2009

Meet the Person Likely to be the Next FDA Commissioner

Pharma Guy - December 1, 2008

Generation X Pharma Reps

Pharma Guy - February 13, 2006

Giuliani, OxyContin, Big Pharma, and Terrorism

Pharma Guy - May 11, 2007

Lunesta: Golden or Bitter Pill?

Pharma Guy - April 28, 2006

Should Pharma Ponder Pinterest? Novo Nordisk Is!

Pharma Guy - March 23, 2012

ViaOpta Nav for iPhone by Novartis Now on Apple Watch. Yes,...

Pharma Guy - June 30, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026