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Sex, Lies, and the Media: Did Businessweek Distort the Relation Between...

Pharma Guy - July 6, 2010

FDA Social Media Guidelines Best Done in Baby Steps

Pharma Guy - November 14, 2009

Whose Data Is It Anyway?

Pharma Guy - May 5, 2006

FDA Issues More Guidance Regarding Distribution of Reprints. Is It “Fair...

Pharma Guy - June 10, 2014

More Pharma Social Media Pioneers Recognized

Pharma Guy - February 24, 2011

Lunesta: Golden or Bitter Pill?

Pharma Guy - April 28, 2006

What Pharma Should NOT Learn from P&G and Pringles

Pharma Guy - June 29, 2009

Take alli – I dare you!

Pharma Guy - June 20, 2008

DTC Critters to Strike – Cite New Media Residuals as Issue

Pharma Guy - December 10, 2007

DTC’s Placebo Effect

Pharma Guy - May 11, 2006

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

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26th DTC National Conference

March 12, 2026

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POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Golfer putting on a golf course with brain health imagery representing AbbVie’s purpose-driven PGA TOUR sponsorship.

Every Birdie Is Worth Something Now: AbbVie Rethinks Pharma Sports Sponsorship

September 25, 2026

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026