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Merck in the Mirror: Profits, Not People, Come First. Shame!

Pharma Guy - May 10, 2013

Novo to Social Media: Report the Facts

Pharma Guy - July 29, 2009

Caucuses, Coffee Shop Focus Groups, and Cholesterol

Pharma Guy - January 30, 2008

Transparency: A New Voice for Pharma

Pharma Guy - July 14, 2005

Restrict DTC, but Extend the Patent for New Drugs

Pharma Guy - July 21, 2005

Finally, A Google Drug Search Ad Format That Has All FDA...

Pharma Guy - June 23, 2010

Dis RealAge All You Want NY Times, But Consumers Want those...

Pharma Guy - March 26, 2009

Preview of Upcoming Articles

Pharma Guy - November 14, 2005

Not Your Father’s eDetail

Pharma Guy - November 17, 2006

Spend, Spend, Spend Before the End, End, End

Pharma Guy - March 28, 2007

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EDITOR PICKS

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26th DTC National Conference

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Informa Connect 2026 Events

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

September 23, 2026

Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026