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Jarvik — Lipitor spokesperson — “outed” as an unlicensed physician!

Pharma Guy - January 8, 2008

Adaptive Content: Personalizing the Pharma Customer Journey

Claudia Barbiero - October 27, 2023

Pfizer, Show Us Your Social Media “Playbook”

Pharma Guy - July 14, 2011

Patient-Centricity: Evolving Digital Communication in Pharma

Claudia Barbiero - October 28, 2023

“Distributed Denial of Service” Attacks: Is Pharma Ready for Cyber Warfare?

Pharma Guy - December 9, 2010

Are We at the Saturation Point Viz-a-Viz Celebrity Pharma Endorsements?

Pharma Guy - September 2, 2016

Future of Drug Print Ads

Pharma Guy - June 27, 2005

Why Do DTC Ads – “Viva Viagra” included – Stink?

Pharma Guy - July 25, 2007

Sales Reps Make Poor Spokespeople

Pharma Guy - February 21, 2006

Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos...

Pharma Guy - September 30, 2016

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

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Young adult standing at a crossroads between pediatric and adult healthcare, symbolizing the transition to independent care and the importance of a patient lifecycle strategy.

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Could AI Replace the Pharma Focus Group?

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