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Video Marketing for Pharma: Strategies for Impactful Storytelling

Claudia Barbiero - October 18, 2023

Overcoming Hurdles to Effective Pharmaceutical Marketing

Pharma Guy - July 26, 2016

Mirror Mirror on the Wall, Who’s the Most Innovative of Them...

Pharma Guy - September 11, 2012

Measure Differently for Healthier Returns

Pharma Guy - May 17, 2013

Did State Medicaid Programs Finance Plavix Direct-to-Consumer Advertising?

Pharma Guy - November 23, 2009

Physician Blogging – Survey Results

Pharma Guy - December 12, 2006

Sicko si, Pharmaco no!?

Pharma Guy - August 9, 2006

Jarvik Can’t Prescribe and Can’t Row a Boat, But Can He...

Pharma Guy - February 8, 2008

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Unlocking the Potential of Digital Marketing in Pharma: A Comprehensive Guide

Claudia Barbiero - September 19, 2023

I’m a Pundit, Yes I Am!

Pharma Guy - February 24, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026