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Pfizer DTC Pledge: ED is Litmus Test

Pharma Guy - August 14, 2005

FDA Fan Club Launched on Facebook

Pharma Guy - February 17, 2010

My Prediction Vindicated: FluFlix Contest Entrants Will Sign Over Rights to...

Pharma Guy - September 11, 2007

Pharma Mobile Ad Spend in 2014

Pharma Guy - November 25, 2014

Google’s NEW Rx Drug Search Results Page Raises Question: Will It...

Pharma Guy - December 1, 2012

“FDA a Failed Agency” says Dr. Steven Nissen, Contender for FDA...

Pharma Guy - January 21, 2009

Pharma MLR “Social Media Scaredy Cats” Don’t Trust Their SM Pioneer...

Pharma Guy - December 14, 2012

Tilting Again at the PhRMA Windmill

Pharma Guy - January 31, 2007

Money Talks, Social Media & Games Walk, Say Docs re: Healthy...

Pharma Guy - March 25, 2013

Certifying Prescription Grade Smartphone Medical Apps

Pharma Guy - August 20, 2012

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026