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Pharma Mobile Ad Spend in 2014

Pharma Guy - November 25, 2014

How Johnson & Johnson Uses Twitter for Patient Support: A-plus for...

Pharma Guy - August 15, 2012

Brand(o) Pharma Makes Offer Generic Companies Can’t Refuse!

Pharma Guy - September 1, 2011

Pfizer DTC Pledge: ED is Litmus Test

Pharma Guy - August 14, 2005

Trains, Planes, School Vans: Unsafe for Chantix Users

Pharma Guy - May 22, 2008

The Next Blockbuster – You Decide!

Pharma Guy - December 22, 2006

Pfizer Facebook a la Sermo?

Pharma Guy - October 15, 2007

DTC Spending Will Be Decimated in 2009, Experts Say

Pharma Guy - January 16, 2009

FDA May Follow PhRMA’s Lead on DTC

Pharma Guy - September 23, 2005

DJIA Crash Dummy!

Pharma Guy - November 20, 2008

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

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26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

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POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

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