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Cautionary Tale About a Web-Based Tool Gone Awry

Pharma Guy - December 12, 2012

War on Counterfeit/Illegal Drugs Hobbled by Same Demons as Real War

Pharma Guy - July 27, 2012

Social Media Can’t Fix This Limitation of Disease Awareness Campaigns

Pharma Guy - October 8, 2010

Wikis and Social Networks for Marketing & Sales Collaboration: Will It...

Pharma Guy - August 23, 2007

Overcoming Hurdles to Effective Pharmaceutical Marketing

Pharma Guy - July 26, 2016

Disease Mongering Podcast

Pharma Guy - December 19, 2006

Generic Detailing

Pharma Guy - March 19, 2006

Paula Deen and Other Proof that Monetary Rewards Improve Adherence

Pharma Guy - August 3, 2012

Use of Patient Testimonials in DTC & Social Media Advertising

Pharma Guy - March 8, 2010

AZ: No Cupcakes for You!

Pharma Guy - May 30, 2007

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

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FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

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