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Rethinking the Value of DTC Advertising

Pharma Guy - August 14, 2008

The Sarah Palin of Pharma: Former Novartis Executive in Japan Says...

Pharma Guy - February 28, 2014

The Irrelevance of Social Media for Pharma Marketing

Pharma Guy - August 24, 2015

A New TV DTC Disease Awareness Ad Suggests That Donald Trump...

Pharma Guy - March 18, 2016

Zetia “49 Strategy” — Wine and Dine ’em Danno!

Pharma Guy - March 11, 2008

Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High

Pharma Guy - March 3, 2016

Pharma’s Workforce Being Double Decimated!

Pharma Guy - January 29, 2009

Alex Butler’s Signature Says It All — Well, Almost All.

Pharma Guy - August 23, 2010

Regulatory Ranters Miss the Point About FDA’s Position on Search Engine...

Pharma Guy - June 16, 2009

Botox BS Piled Higher and Deeper

Pharma Guy - April 17, 2007

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