New Twist to Pharma Tchotchke Marketing: the Scrubs Affair
Author of the book "The Well-timed Period" and blogger of the blog of the same name, Diana Kroi, wonders if the popular TV show Scrubs is engaging in pharma product placement...
Avastin – Supersize Profiteering!
Speaking of the high cost of drugs, how about Genentech selling Avastin -- a drug used to treat colon cancer and now approved for the adjuvant treatment of lung and breast...
Should J&J’s CEO Weldon Take His Medicine Like a Man and Appear Before Congress...
Johnson & Johnson CEO William Weldon was asked yesterday to appear before the House Committee on Oversight and Government Reform for a second time to testify on product recalls at its...
Pfizer Mobile Public Toilet App Rated Top 25 by George Costanza
I just love following Fabio Gratton on Twitter. Yesterday he posted this tweet:
"Has anyone download this Pfizer app? (only available in Israel). Terrific idea! http://t.co/JAMzbIa4 #mhealth"
When Fabio says something is...
CME: Promotion vs Education
Pharmaceutical companies provide over half the financial support and funding for continuing medical education (CME) programs. In 2004, the industry spent over $1 Billion to support CME. This does not include...
Lyrica Lightens Up, DTCwise
First, there was the suffering, sighing woman in the first DTC (direct to consumer) ad for Lyrica, a drug being marketed by Pfizer for the treatment of fibromyalgia, a painful syndrome...
A Great Resource to Help You Keep Track of Election Issues of Interest to...
There's more and more information coming my way about Obama's and McCain's views on healthcare and other issues of importance to the pharmaceutical industry.I have been keeping track of this and...
Pharma DTC Advertising Spend vs. Time Consumers Spend in Various Media
I came upon an interesting chart in Mary Meeker’s state-of-the-Internet slide deck. Meeker — formerly of Morgan Stanley, at VC firm Kleiner Perkins since late 2010 — each year produces a...
3 Insights From Re:Imagine Pharma Marketing 2020
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020
Brought to you by Momentum Events
On November 9-11, 2020, Re:Imagine Pharma Marketing, virtual conference discussed the roadmap for embedding long term commercial...
40over40: Lilly’s DTC ED Awareness Campaign in the UK
For those of you who believe there's no such thing as direct to consumer (DTC) "advertising" outside the US, let me offer this: "Lilly launches television campaign for ED awareness."Although this...
