Restrict DTC, but Extend the Patent for New Drugs
When the leading Republican member of Congress and a contender for the next president of the United States says it'Â’s time for the pharmaceutical industry to "clean up it's act" and...
Google’s “Old School” Health Advisory Council
Google recently recruited about a dozen or so healthcare experts to form the Google Health Advisory Council (see Google Blog).The mission of this council is "to help us better understand the...
FDA, DOJ, & Google: Conspiracy Theory, Part 2
Last week, I suggested that the FDA’s infamous 14 warning letters sent to major pharma companies regarding violative search engine ads may have been a "shot across Googles bow," intended to...
Don’t Follow FDA Guidance on Use of Google Adword Site Links
In case you haven't realized it yet, the FDA is not very well-versed in the intricacies of new media, which may be why it took the agency so long to deliver...
PEED: A New Viagra Franchise?
Just when men thought it was safe to take a Viagra and engage in sexual intercourse with confidence, along comes another sexual stigma that "experts" say affects up to 30 percent...
Kim Kardashian’s Diclegis Instagram Post Raises Issues of Transparency, Drug Safety, and Learning from...
Duchesnay Press Release (click for enlarged view)
By now you've probably read several media reports about Kim Kardashian's enthusiastic Instagram post promoting Diclegis, a prescription morning-sickness medicine. That's only because the FDA...
eMarketers Make a Comeback Inside Pharma
Since the Internet bubble burst sometime around 2000-2002, eMarketers inside pharmaceutical companies have been systematically purged -- either they have been "integrated" into brand teams and effectively stymied or they have...
FDA is Monitoring This Blog and Perhaps You Too!
I've often wondered if FDA reads Pharma Marketing Blog. FDA has sometimes sent warning letters to pharma companies after I've blogged about violative DTC (direct-to-consumer) ads. The most famous case involved...
How Sales Reps Can Use Tablets to Fool Their Sales Manager Overlords
While reading "How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy" (see here), I was struck by two thoughts:
Pfizer's use of technology to collect sales analytics seems pretty...
When Are Third-Party Online Discussions Not Independent of Pharma Influence? Survey says…
In preparation for FDA's public hearing on the Promotion of Food and Drug Administration-Regulated Medical Products Using the Internet and Social Media Tools, the agency is asking for comments on 19...
