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“Wikipedia is an Insane Place” – Pharma Should Be Wary About...

Pharma Guy - September 28, 2014

Lipitor Holds Key to DTC Ad Spending in 2012

Pharma Guy - April 15, 2012

Crestor Print Ad Touts Plaque Buildup Advantage

Pharma Guy - January 29, 2008

How to Customize Your Audience in Ads Manager for the Pharma...

Claudia Barbiero - January 2, 2024

Shire & Seles Team up in B.E.D. to Promote Vyvanse. Celebrity...

Pharma Guy - February 4, 2015

Blockbuster or BallBuster?

Pharma Guy - June 14, 2006

Viagra or Addyi: Which Sexy TV Ad Will Reign Supreme with...

Pharma Guy - August 15, 2015

Exubera: A Titanic Failure! What the survivors are saying.

Pharma Guy - October 19, 2007

Will Latisse Turn Brooke Shields’ Blue Eyes Brown?

Pharma Guy - June 1, 2009

The Day Pharma Tchotchkes Died

Pharma Guy - October 4, 2016

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Physician reviewing a digital medical newsletter on a tablet in a modern clinic, illustrating physician newsletter marketing and pharmaceutical engagement with healthcare professionals.

Why Physician Newsletters Could Become Pharma’s Most Influential Media Channel

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Counterfeit Drugs Are Changing Pharma Marketing. Here’s Why.

July 31, 2026

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The 18th Birthday Cliff: The Marketing Problem Pharma Isn’t Talking About

July 31, 2026