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Lazy IT “Nazis” Thwart iPad Use by Sales Reps

Pharma Guy - March 20, 2013

To Boost Sales, Gilead’s Hep C Awareness Ad Focuses on Baby...

Pharma Guy - February 23, 2017

Some PhRMA Board Member Opioid-Producing Companies are NOT Signatories to Its...

Pharma Guy - June 12, 2017

Pharma Buzzwords Heard During a Conference

Pharma Guy - May 1, 2015

Pfizer’s Bait and Switch Facebook Pfan Strategy

Pharma Guy - February 26, 2010

Are Online Peer-to-Peer Physician Discussions Overrated?

Pharma Guy - January 9, 2015

Phil Disclosure: Mickelson is a Serial Undisclosed Celebrity Endorser

Pharma Guy - August 3, 2012

Chantix May Be More Dangerous Than Smoking!

Pharma Guy - November 3, 2011

Optimizing User Experience: Design Principles for Pharma Websites

Claudia Barbiero - October 15, 2023

2014 Archive of Pharma Marketing News

Pharma Guy - April 23, 2015

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026