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DTC Straight Talk

Pharma Guy - March 22, 2005

What’s Your Social Media Implementation Plan?

Pharma Guy - March 26, 2010

Social Marketing Pharma Style

Pharma Guy - August 23, 2008

Pharma Influence Over ePatients: Marketing Tactics That Worked for Physicians are...

Pharma Guy - October 31, 2015

Baby Boomers Living Longer, But Less Healthy Lives!

Pharma Guy - February 4, 2013

Adverse Event Reporting — Pharma Puts Profits Before Patients. A Missed...

Pharma Guy - March 25, 2011

I am Off to Paris and Doctors 2.0 & You Conference!

Pharma Guy - June 20, 2011

Pfizer’s Social Media Strategy: Piss Off John Mack, Get Hundreds of...

Pharma Guy - July 24, 2009

Clash!

Pharma Guy - April 5, 2006

How to Make WebMD Great Again!

Pharma Guy - March 3, 2017

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026