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What Makes a “Memorable” DTC Ad? The Restasis Case Study
Pharma Guy
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January 10, 2014
0
Pharma Ups Its Investment in TV DTC Advertising
Pharma Guy
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April 9, 2015
0
Drug Industry Slams FDA’s Social Media Guidelines: Part 1 (Social Media...
Pharma Guy
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September 25, 2014
1
Update on that YAZ YouTube Video
Pharma Guy
-
March 25, 2009
6
Scare Balance or Scare Tactics? A Weak Case Against More DTC...
Pharma Guy
-
November 21, 2008
7
History of the Pharmaguy Pioneer Hawaiian Shirt
Pharma Guy
-
November 10, 2015
0
Influencer Marketing in Pharma: Ethical Considerations and Best Practices
Claudia Barbiero
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October 7, 2023
0
Rejiggering the Marketing Mix a la Merck
Pharma Guy
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July 3, 2007
5
PatientsLikeMe Reports High Rate of Adverse Event Reporting Among Its Members
Pharma Guy
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March 2, 2010
7
Pharma Image Makeover Tactics Unconvincing
Pharma Guy
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August 29, 2005
0
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