Home Blog Page 70

Blog

Pharma Marketing Blog

Most popular

DTC Menagerie & Bad Buzz

Pharma Guy - July 19, 2006

New DTC Principles Emerging

Pharma Guy - June 16, 2005

Can Pharma Cure Alzheimer’s Disease? A Pfizer Pre-Launch Multichannel Marketing Case...

Pharma Guy - July 13, 2012

History of the Pharmaguy Pioneer Hawaiian Shirt

Pharma Guy - November 10, 2015

What Makes a “Memorable” DTC Ad? The Restasis Case Study

Pharma Guy - January 10, 2014

Google’s Settlement with Justice Department Paves Way for FDA Social Media...

Pharma Guy - August 24, 2011

Some Pharma Marketers Can’t See the Unbranded SM Forest for the...

Pharma Guy - September 25, 2009

Kevin Nalty Once Again Working Inside Pharma

Pharma Guy - September 17, 2011

Is Direct-to-Consumer TV Advertising a Losing Proposition?

Pharma Guy - January 27, 2016

Pharma Ups Its Investment in TV DTC Advertising

Pharma Guy - April 9, 2015

1...697071...240 Page 70 of 240

EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

August 5, 2026

Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026