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Online Physician Communities Hold Promise, But Do They Deliver?

Pharma Guy - May 24, 2012

Takeda – Fire These Guys!

Pharma Guy - March 13, 2007

FDA Develops a Mobile App for Reporting Drug Shortages. But Wouldn’t...

Pharma Guy - March 5, 2015

Lilly’s Connelly: The Diversity Issue

Pharma Guy - November 7, 2007

FDA Intern Gets Her Bonus!

Pharma Guy - July 14, 2008

Do Fat People Like Wynonna Judd’s Music? GSK and alli May...

Pharma Guy - March 20, 2009

Pharma eMarketing in a Slump

Pharma Guy - September 19, 2006

The $400 Million bapi Drug Failure: Are Patient Advocates the Scapegoat?

Pharma Guy - August 17, 2012

Pfizer Saves $1,349,432.90 on New Lipitor Ads!

Pharma Guy - September 2, 2008

Are Marketers Artists or Mathematicians?

Pharma Guy - February 13, 2008

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FDA Has Many Hurdles to Overcome in its Effort to Stem...

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January 1, 2017

RECENT POSTS

Patient contacting a healthcare professional after possible COVID-19 exposure, illustrating time-sensitive patient marketing and rapid HCP engagement.

Shionogi Doesn’t Have Months to Move a Patient. It May Have...

September 24, 2026

Telenovela-inspired healthcare campaign concept showing a Latina woman in a dramatic red dress beside an unbranded home health screening kit.

Cologuard Is Speaking Telenovela. That’s Very Different From Speaking Spanish.

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Predictive patient identification using healthcare data and analytics to identify potential undiagnosed patients with eye conditions.

Your Next Patient May Not Know They’re a Patient Yet

September 22, 2026