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GSK’s Race-based Herpes Awareness Campaign

Pharma Guy - July 27, 2007

Do Fat People Like Wynonna Judd’s Music? GSK and alli May...

Pharma Guy - March 20, 2009

Pharma Image Makeover Tactics Unconvincing

Pharma Guy - August 29, 2005

If Drugs Were Like Automobiles

Pharma Guy - February 25, 2010

Pull Back from DTC on TV?

Pharma Guy - May 16, 2005

Pharma’s Influence ($ + Twitter) Over Medical Societies

Pharma Guy - August 6, 2015

Promotion vs. R&Deja vu all over again!

Pharma Guy - January 7, 2008

Channeling Steve Jobs to Solve Pharma’s Innovator’s Dilemma

Pharma Guy - October 26, 2011

FDA Acts on Violative Social Media Posts a Lot More Quickly...

Pharma Guy - August 26, 2015

PatientsLikeMe Reports High Rate of Adverse Event Reporting Among Its Members

Pharma Guy - March 2, 2010

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EDITOR PICKS

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Pilots Are Changing Healthcare. Here’s What Pharma Marketers Should Do...

January 16, 2026

POPULAR POSTS

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

RECENT POSTS

Researcher analyzing genetic data for an ultra-rare disease alongside physicians, DNA imagery, and patient silhouettes representing rare disease awareness and patient identification.

How Do You Market a Disease That Doesn’t Officially Exist?

August 6, 2026

Healthcare professional reviewing a plain-language clinical trial summary with a patient, illustrating how transparent communication strengthens trust, patient engagement, and pharmaceutical marketing.

The Plain-Language Revolution: How Compliance Is Becoming a Marketing Advantage

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Healthcare professional reviewing a personalized medication dosing plan, illustrating flexible dosing strategies that support patient persistence and individualized treatment.

Could Flexible Dosing Become Pharma’s Next Competitive Advantage?

August 4, 2026