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Mastering Digital Advertising for Pharma: Strategies That Drive Results

Editor - November 15, 2024

Male scientist holding a jar of pills and a sign labeled "TRUST" against a healthcare-themed background.

The New Metrics of Pharma Trust: Reputation, Relevance & Impact

Fast Growing Digital Health Companies Navigate a Changing Landscape

The Importance of SEO Campaigns in Pharma

Pharmaceutical Marketing Strategies: How to Effectively Promote Your Brand

Male pharma marketing executive analyzing digital healthcare data in a modern office.

Pharma Marketing Strategies That Work in 2025: Digital, Data, and Beyond

Editor - March 24, 2025

Tips For Starting A Healthcare Podcast in Pharma

Editor - November 7, 2024

Ep. 012 – Tom Ollerton Podcast Transcript

Lory May Hechanova - November 4, 2020

Collage of rare disease pharma marketing elements including a microscope, patient support group, awareness ribbons, and data charts, symbolizing research and advocacy.

Rare, Real, and Under-Measured: Marketing Strategy in Data-Poor Disease States

Donna Pacheco - December 19, 2025

Exploring How COVID-19 Has Accelerated Digital in Healthcare: A Re-cap of...

Pharma Guy - October 11, 2021

Gender Pay Gap Worsens Within European Life Sciences Industry

HBA - June 17, 2021

Pharma Email Marketing Solutions Roundup

Editor - July 25, 2025

Becoming a Woman of Impact: Success Stories from HBA Women of...

Pharma Marketing Network - October 28, 2020

Illustration of social media marketing for pharma brands.

5 Proven Social Media Marketing Strategies for Pharma Brands

Editor - November 15, 2024

Top 3 Things to Know About Engaging Oncologists in 2022

Christopher Stein - February 10, 2022

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EDITOR PICKS

Inside THCP2026: How Pharma Is Rethinking Transparency, HCP Engagement and Compliance

August 14, 2026

26th DTC National Conference

March 12, 2026

Informa Connect 2026 Events

January 19, 2026

FDA Has Many Hurdles to Overcome in its Effort to Stem...

May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

Two Hospitals, Two Different Markets: The 340B Problem Pharma Can’t Ignore

August 25, 2026

Patient navigating specialty drug access, insurance exclusions, alternative funding programs, and pharmaceutical patient assistance.

Who Really Pays for Patient Assistance? Pharma’s Growing AFP Problem

August 24, 2026

TrumpRx pharma marketing concept showing prescription drug discovery, pricing, pharmacy access, and the federal government’s role in the patient journey.

What Happens When the Government Enters the Pharma Customer Journey?

August 21, 2026