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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can Do Much to Address the Problem

Stephen Towers, PhD - December 21, 2020

Cross-Functional Collaboration Drives Launch Success

Tactical Overload…Building a Linear & Cohesive Brand Plan

5 Trends That Will Shape Pharma Marketing in 2021

Why Is FDA Issuing Fewer Marketing Violation Letters?

|Group of professionals planning a pharma social media marketing strategy in an office setting.

Pharma Focused Social Media Marketing Plans

Editor - April 23, 2025

The First Prescription Digital Therapeutic for Anxiety & Depression

Pharma Guy - October 27, 2021

A middle-aged woman smiles while checking her heart rate on a health monitoring app in her living room. The image highlights digital tools central to patient-centric pharma marketing strategies in 2025.

The Rise of Patient-Centric Pharma Marketing: What’s Working in 2025

Editor - May 30, 2025

Tap Native Unveils the Top 20 Most Popular Health Topics of...

Pharma Guy - December 6, 2021

Change Management: Why It’s Important to Apply in the Healthcare Industry

Claudia Barbiero - October 27, 2021

Healthcare podcast recording with pharma branding in a studio

Healthcare Podcasts: Finding the Voice For Your Pharma Brand

Editor - May 2, 2025

Pharma marketing team analyzing Google Ads management strategies on a laptop.

Google Ads Management Tips For Pharma Marketing Teams

Editor - March 6, 2025

Reuters Events: Pharma & Patient USA | October 15-16, 2024

Pharma Guy - June 18, 2024

The Power of Healthcare Branding: Strategies for Pharma Marketing Success in...

Editor - October 17, 2024

Integrated Marketing Communications Powered by AI

Editor - August 10, 2025

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May 27, 2017

Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But...

December 21, 2020

Pharma Marketing News – Past Issues (2016)

January 1, 2017

Beyond Market Share: Why Competitive Gravity Determines Who Wins the Category

June 15, 2026

Pharmaceutical evidence supply chain showing clinical data moving from research and publications to medical guidelines, healthcare professionals, and commercial market influence.

The Evidence Supply Chain: How Clinical Data Becomes Commercial Influence