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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can Do Much to Address the Problem
Stephen Towers, PhD
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December 21, 2020
Cross-Functional Collaboration Drives Launch Success
Tactical Overload…Building a Linear & Cohesive Brand Plan
5 Trends That Will Shape Pharma Marketing in 2021
Why Is FDA Issuing Fewer Marketing Violation Letters?
Traditional Advertising in Pharma: Proven Strategies to Boost Brand Visibility and...
Editor
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February 17, 2025
0
From TikTok to Threads: Where Should Pharma Place Its Next Digital...
Editor
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September 28, 2025
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Introducing the 2020-21 HBA Honorable Mentor and STAR Awardees
Pharma Guy
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April 28, 2021
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From Annual Plan to Living Strategy: How Scenario Planning Future‑Proofs Pharma...
Donna Pacheco
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December 11, 2025
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AI Search and Pharma Marketing: Redefining HCP and Patient Engagement in...
Editor
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October 2, 2025
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Understanding Landing Page Optimization in Pharma Marketing
Editor
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March 9, 2025
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The Executive Order to Lower U.S. Drug Prices: What It Means...
Editor
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May 14, 2025
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Pharma News: Latest Trends and Insights for Marketing Teams
Editor
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January 9, 2025
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PPC Analytics in Pharma Marketing: How to Measure Success Effectively
Editor
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October 3, 2024
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Competing for the Patient Relationship: What Pharma Can Learn from Digital...
Donna Pacheco
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December 25, 2025
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