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Advances in Genetic Medicine May Be Outpacing Some Clinicians’ Understanding, But Pharmaceutical Marketers Can Do Much to Address the Problem
Stephen Towers, PhD
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December 21, 2020
Cross-Functional Collaboration Drives Launch Success
Tactical Overload…Building a Linear & Cohesive Brand Plan
5 Trends That Will Shape Pharma Marketing in 2021
Why Is FDA Issuing Fewer Marketing Violation Letters?
Pharma’s Role in Digital Health Literacy: Marketing Mandate or Mission Creep?
Donna Pacheco
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December 11, 2025
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Referral Marketing Specifically Designed for Pharma Marketing
Editor
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September 16, 2025
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If You Haven’t Started Your 2026 Pharma Marketing Strategy, Now Is...
Editor
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August 22, 2025
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The Importance of Modernizing Your Email Marketing Campaigns
Editor
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June 27, 2025
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Pharma Data + AI: The New Power Duo Driving Marketing Success
Editor
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August 24, 2025
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How AI is Transforming Healthcare Marketing
Editor
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August 30, 2025
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Does Referral Marketing Work in Pharma?
Editor
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April 26, 2025
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From Digital Ads to Clinical Utilities: Creating Pharma Content That Supports...
Donna Pacheco
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December 18, 2025
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Optimizing Marketing Campaigns for AI Search
Editor
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July 28, 2025
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Marketing Pharma: Proven Strategies to Stay Ahead in a Competitive Industry
Editor
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December 4, 2024
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