Featured Conference

Field-Based Dissemination of Scientific Information

May 13-14, 2004 * Philadelphia, PA

In this volatile market, companies are trying to get information from studies for both scientific and business use. The differences between clinical and promotional activities may seem blurred at times, and as a result, create “gray areas” relative to the scientific integrity and credibility of the content being disseminated.

Disseminating scientific and medical information from the pharmaceutical industry to the medical community is essential. Companies are always trying to find the best way to provide information about best drug use while optimizing pharmaceutical product positioning to promote company profitability. However, due to recent high profile scandals with regards to off-label dissemination, companies need to take a vested interest in improving their procedures for disseminating scientific information.

CBI’s Forum on Field Based Dissemination of Scientific Information provides a platform for marketing, medical affairs and MSLs to interact and discuss positioning and communication of their products from a scientific standpoint. Attend this forum and hear perspectives from both medical affairs and MSLs who are currently working in the field. At times there is a disconnect between the two groups and this forum brings together both areas to provide an interactive platform to discuss effective dissemination of scientific information. Key topics at this forum include defining the line between scientific exchange and promotional efforts, applying complex statistical models to a common understanding, regulatory guidelines for dissemination of scientific information, laws regarding conduct of MSLs and dissemination of off-label information.

Industry Experts from these Leading Companies:

Abbott Laboratories * Amylin Pharmaceuticals * AstraZeneca * Aventis Pharmaceuticals Bertek Pharmaceuticals * Eli Lilly and Company * McNeil Consumer & Specialty Pharmaceuticals * Merck & Co., Inc. * Novo Nordisk® Pharmaceuticals, Inc.

For more information about registering for this conference, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference site at www.cbinet.com/events/HB448/index/

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