Featured Conference

2nd Annual Forum on Strategic Publication Planning
Develop Enhanced Internal and External Partnerships and Integrated Messaging to Maximize the Value of Your Publication Plan
December 6 – 7, 2006 * Princeton, NJ

For more information or to register, please visit the conference website.

Thank you to everyone that made our first Publication Planning conference such a success. Our 2nd annual forum continues its tradition of bringing together the industry’s leading experts in pharmaceutical publication planning. The program features detailed case studies from the industry’s leading organizations and provides you with the information you need to maximize the impact of your publication plan.

Topics and Ideas That We Are Exploring for 2006 Include:

  • The current regulatory environment regarding publication planning
  • Publication planning tactics for global product promotion
  • Targeting and audience segmentation for maximizing your ROI
  • The publication planning lifecycle — Support for emerging, newly launched and mature products

Speakers Confirmed to Date:

Jodie Sherman Gillon, Clinical Publications and Communications Manager, Novartis Pharmaceuticals

Hear what some of our previous attendees had to say:

“As pub planning is now being recognized as a separate and valuable part of our company, I found this meeting to be very informative and a great networking event.”
– Mark Fedele, Associate Publications Manager, ALTANA Pharma US, Inc.

“Excellent forum for professional exchange – especially relevant in today’s changing environment!”
– Susan Shiller, Group Director, Apothecom

“This was a very informative, eye-opening meeting.  The information will keep the audience ahead of the changes in the industry.”
– Peggy Novick, Associate Director, Berlex Oncology

For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or visit the conference website.

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