Adventures of PhRMA Intern: A Retrospective
In response to an inquiry about a violation of PhRMA’s DTC advertising guiding principles, pharmaguy received a letter from PhRMA signed mysteriously “Emily M....
PharmaGuy’s Pharma Marketing Buzzword Glossary
Pharma marketers cannot communicate with each other without using "buzzwords." Some critics suggest, however, that some of these buzzwords alienate patients and physicians. This...
Culturally-Relevant Marketing, New Belsomra Label, OPDP v. Patient Assistance Voucher, more….
Welcome to the April 5, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Thanks to DTC Cartoon Characters, We Know How Belsomra Works, But …
We've all seen the TV commercial for Merck's insomnia drug Belsomra. It features cuddly "sleep" and "wake" critters that help explain how Belsomra works...
25 Years of Pharma Criminal and Civil Penalties: Off-Label Marketing Tops the List, But…
According to a Public Citizen report (here), stronger enforcement is needed to deter pharmaceutical manufacturers from continuing to break the law and defraud federal...
PinUp: Novartis’ COPD House, Wearables & Clinical Trials, De Niro v. Vaxxers, Novartis’ Sham...
Welcome to the March 29, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
How FDA Regulations Stymie DTC Marketers’ Creativity: The Symbicort Case Study
You've probably seen the recent Symbicort TV ads that feature an elderly "big bad" wolf with COPD. The commercial, produced by AstraZeneca (AZ), has...
Gallery of FDA Studies of DTC Advertising
This is my personal (partial) list of FDA studies of direct-to-consumer (DTC) advertising that I have commented on over the years in Pharma Marketing...
PinUp: Lax FDA regulation of SM, MSL expansion, payments to physicians matter, cancer mHealth...
Welcome to the March 22, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
My First 10 Twitter Followers – Happy Anniversary!
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Twitter is Ten Years Old Today! I started posting on Twitter 2 years later on Mar 21, 2008....
