A New TV DTC Disease Awareness Ad Suggests That Donald Trump May Be “Bent...
With all the GOP presidential candidate focus on the size of Donald Trump's penis, I thought a peyronie’s disease DTC ad paid for...
PinUp: Future of DTC, Tufts New Cost Estimate, Digital Marketing Strategies, Patient Trust of...
Welcome to the March 15, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Tufts New Estimate of Costs to Bring a Drug to Market & Beyond
The pharmaceutical industry is currently struggling to defend the high cost of drugs. It is using advertising and lobbying to reach lawmakers and payers...
HHS: Through 2014, 30% of Rise in Prescription Drug Spending was Due to Price...
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The Office of the Assistant Secretary for Planning and Evaluation (ASPE) in the Department of Health and Human...
Many mHealth Apps Share Personal Health Info Without Permission
The number of mobile health applications (mHealth apps) available to consumers now surpasses 165,000 (here). One-fifth of smartphone owners had health apps in 2012,...
PinUp: Inaccurate, Unregulated mHealth Apps, DTC Ad Spend 2015, Predicting Drug Safety Labeling Changes,...
Welcome to the March 8, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Annual Spending on Direct-to-Consumer Drug Advertising Ties an All-Time High
According to Kantar Media, pharma industry spending on direct-to-consumer (DTC) advertising totaled $5.4 billion in 2015 compared to $4.3 billion in 2014 - a...
DTC Marketers Love to Use Animated Critters: Why?
As reported by Ed Silverman/Pharmalot (here), "Over the past few years, more drug makers have run TV ads featuring cartoon characters or other...
Brave New World of Off-Label Marketing: After the Fire Comes the Flood
This article summarizes various scenarios for how the FDA, courts, and independent 3rd-parties may influence off-label drug promotion in the future.
Cute & Creepy DTC Drug Ad Mascots: FDA Wants to Study How They Influence...
Brand name drug mascots not only appear in TV and print ads, they also are plastered all over patient education brochures and other marketing pieces, on websites, and wherever else there are eyeballs! This article features our all-time favorite drug ad mascots.
