Pfizer May Own Your Penis, But Allergan, Maker of Botox & Kybella, Owns Your...
Allergan is beginning an aggressive sales blitz for Kybella, the first injectable treatment for what the medical industry terms “submental fat.”
The first stage of...
Gamification Pointsification Pontification
“Gamification has a perennial presence at health tech conferences, but never seems to take central stage,” noted Jonah Comstock on mobilehealthnews (see here).
Gamification is...
Merck calls for mHealth app regulation, HHS mHealth app tool, dark disease awareness, how...
Welcome to the April 19, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Want to Know Which Fed Laws Apply to Your mHealth App? HHS Has an...
I found this HHS Interactive Tool on the FTC website here.
Developing an mHealth App? Want to Know Which Federal Laws Apply? Use This...
Another Dark Disease Awareness Youtube Video from Boehringer
Boehringer Ingelheim (BI) is leading the pharma industry in posting disease awareness videos on Youtube. Several focus on cardio-respiratory conditions such ad COPD. See,...
“Irritabelle,” The Viberzi Irritable Sidekick
I've just added a new slide to my "Gallery of Drug Advertising Mascots" PPT presentation: "Irritabelle," the Viderzi “irritable (bowel) sidekick.” Viberzi is a...
Drug Spending Growth Surges Again in 2015
Total spending on medicines in the U.S. reached $310 billion in 2015 on an estimated net price basis, up 8.5 percent from the previous...
PhRMA Intern Retrospective: The Reminder Ad
Principle #13 of the final version of PhRMA’s Guiding Principles on Direct to Consumer Advertising about Prescription Medicines, which applies to both TV and...
Majority of Physicians Do Not Understand What Level of Evidence Supports FDA’s “Breakthrough” Therapy...
In an article published by JAMA Oncology (JAMA Oncol; October 29, 2015), the authors noted that the use of superlatives to describe cancer drugs...
Comparative DTC, PhRMA Intern Retrospective, PD IoT, More…
Welcome to the April 12, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
