Pharma Use of Rx Data Survey

This surevy solicits your opinion on the benefits of pharma access to prescribing information, physicians ability to opt-out, and appropriate uses of Rx data by pharmaceutical companies.

Role of Pharma DTC Advertising Survey

Some people would like to see DTC ads play a more educational role.

Pharma PR vs Advertising Survey

This survey asks respondents their opinions about the differences between public releations and marketing in the pharmaceutical industry.

Tell Us About Your Social Media Listening Program

This survey is an attempt to understand how pharmaceutical companies and their agencies are using social media listening programs as a part of their marketing and communications programs.

Answers to FDA’s Questions Regarding Pharma’s Use of Social Media

This survey solicited opinions on regulatory issues regarding Rx drug and device promotion via the Internet in general and social media in particular.

Appropriate Messaging at Point of Care Survey

For pharmaceutical manufacturers, ePrescribing may offer a new channel to influence physician prescribing at the point of care.

Disease Mongering: Real or Fantasy?

Disease mongering is a term used to describe a perceived attempt by pharmaceutical companies to promote public awareness of (frequently harmless) conditions or diseases with the aim of increasing sales of medication.

Pharmaceutical Cause Marketing

Pharmaceutical Cause Marketing

Buzz ‘n Blog Pharma Marketing Survey

This surevy solicits your opinion on specific marketing tactics involving CGC and buzz, specifically from a pharmaceutical marketing point of view.

How Should Pharma Edit Wikipedia Drug Articles?

This survey asks your opinion about pharma companies appointing employees as 'spokespersons' to perform all edits to write wikipedia drug information articles or correct 'misinformation' in such articles about their drugs.