TV DTC Advertising Is Not Dead Yet! But Lawmakers, Politicians, & FDA are Aiming...
The big jump in DTC advertising & high cost of drugs have resulted in calls for a total ban of DTC advertising or the elimination of tax deductions for DTC advertising. And the FDA is planning a bevy of studies, which may lead to new guidelines.
PinUp: Partial DTC Ban? High Drug Price Blame Game, Docs Who Tweet about Drugs,...
Welcome to the March 1, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Study Shows Addyi is Not “Female Viagra” by Any Stretch of the Imagination
According to an article published online by JAMA Internal Medicine (JAMA Intern Med. Published online February 29, 2016. doi:10.1001/jamainternmed.2015.8565) found that flibanserin (Addyi), which...
How Effective is TV vs Online DTC Advertising? FDA Wants to Know.
FDA is proposing a"National Direct-to-Consumer Advertising Survey" of 1765 and soliciting comments on its plan in the Federal Register .
Recall that the FDA is...
Duke, Off-label Promo & Califf; DTC Moratorium; Banner Ad Ambiguity; The Coming Great Device...
Welcome to the February 23, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
Duke Chimes in on Off-Label Drug Promotion
Drug "wonks" (e.g., Peter Pitts et al) at the Duke-Margolis Center for Health Policy released a report on "Policy Options for Off-Label Communication."
The report...
Dear FDA: The Daraprim Website Lacks Some Important Safety Information Patients Should Know About!
Click on image for an enlarged view.
(This post was updated on 20-Feb-2016.)
This morning, I was reading a story in MM&M about the testimony of...
#DSWpharma Tweet Chat a Great Success!
On February 17, 2016, I hosted the #DWSpharma Tweet Chat in conjunction with the Drug Information Association (@druginfoassn). You can see the agenda and...
To all the digital-savvy pharma women I’ve known
To all the digital-savvy pharma women I've known before,
Who traveled in and out of pharma’s door
I'm glad they came along,
I dedicate this song
To all...
White House critical of AZ Super Bowl ad, moves to have pharma open up...
Welcome to the February 16, 2016, edition of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. It features curated pharma industry news and views of topical interest from a variety of sources.
