AMA DTC Ban, BI & Thunderclap, Who Manages Patient Engagement Can Docs Improve Outcomes...
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
AMA DTC Ban, BI & Thunderclap, Who Manages Patient Engagement Can Docs Improve Outcomes...
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
Increased DTC Advertising and Rising Drug Prices – Is There a Causal Link?
There's no denying two facts:
FACT #1: Spending on prescription drugs is increasing dramatically. The Chicago Tribune, quoting data from IMS health, reported (here) that...
Bernie Sanders Blasts FDA Commish Nominee Califf on Drug Reimportation
Senator Bernie Sanders laid into FDA Commissioner nominee Robert Califf during yesterday's Senate hearing. Here's a snippet of his comments regarding reimportation of Rx...
How Kim Kardashian Got Hired to Shill for Diclegis by “Auditioning” in a Nutraceutical...
You may recall that the FDA sent a letter to Duchesnay Inc. because an Instagram post by Kim Kardashian promoting the company's morning...
Pharma Digital Investment is Increasing, But Still Only 3-6% of the Total Promotional Spend
Every year I get a call from a market analyst asking me what the trend is for digital marketing spending in the pharmaceutical industry....
In-Video Drug Ads on YouTube: Should They be “Non-Skippable?”
Yesterday, I wanted to cook stuffed artichokes for dinner. So, I searched Google for a video and found this on YouTube: "ITALIAN STUFFED ARTICHOKES...
History of the Pharmaguy Pioneer Hawaiian Shirt
The yellow and black Hawaiian shirt is the symbol of the Pharmaguy Social Media Pioneer Award, better known as the “Pharmaguy Pioneer Award” for...
Are More Docs Willing to See Reps? Adapt Your Digital Marketing to New HC...
'Welcome to Pharma Industry News Update (aka PinUp), which is published every two weeks as part of the Pharma Marketing News subscription service. PinUp presents selected content from previous issues of Pharma Marketing News as well as curated content of topical interest from a variety of other sources.
AMA #AHealthierNation Tweet Chat: How to Get Physicians Involved in Development of Digital Tools
Yesterday, while trolling my Twitter streams for content, I happened upon #AHealthierNation chat sponsored by the American Medical Association (AMA). According to AMA's promo...
