Pharma Marketing Network

#Pharma Sales Reps: Declined & Denied!

Ever since the U.S. allowed direct-to-consumer (DTC) advertising, a majority of the ad dollars were spent on TV, which made sense in past years...

Julieta Smith, group strategy director, McCann Humancare -- part of the same healthcare agency that won a Lions Health 2014 GOLD award for Fictional...

▶ Review of Commodore 64 Version of Operation Frog. Back to the Gamification Future!

http://realpharmaguy.tumblr.com/post/115412913052/via-https-vine-co-v-ol9edxi9rqe Bayer’s Grants4Apps: An accelerator run by a pharma company

Print and TV DTC ad for Farxiga (click on image for an enlarged view) Public Citizen, a consumer advocacy group with more than 350,000 members...

I just received the following press release via email. 23andMe Appoints "e-Patient Davide" to the Newly Created Position of Chief Patient Officer Appointment is a First...

This article presents the data and discusses Pfizer's leading role in the DTC ad resurgence, especially in regard to TV advertising, which accounts for almost 70% of all DTC advertising dollars.

This article summarizes the roles of Chief Patient Officers in bringing the patient perspective into their company's work. Sanofi is used as a case study.

Welcome to Vol. 14, Issue No. 3 (APRIL 2015) of Pharma Marketing News. Patient centricity, direct-to-consumer advertising, and key opinion leaders are the focus of this issue. All are related in the sense that each area has seen major changes & shifts in thinking with more to come.