Pharma Marketing Network

Will Tom Stossel's new book title PHARMAPHOBIA, which ends with a section on 'What is to be done,' turn the tide as he hopes it will? This article reviews some of Stossel's main arguments. You be the judge.

All the negative buzz about pharma buzzwords inspired the creation of the Pharma Marketing Buzzword Bingo Card (shown here) and the Pharma Marketing News 'Pharma Buzzword Survey,' which asked respondents to grade a list of buzzwords commonly heard at conferences and marketing meetings within pharmaceutical companies. This article summarizes the results of that survey.

Welcome to Vol. 14, Issue No. 4 (MAY 2015) of Pharma Marketing News. Pharma's image is the theme of this issue. Marketing buzzwords, critics claim, erode patient and healthcare professional trust. Pharma phobia is aided and abetted by the conflict-of-interest movement. And patients are demanding to have access inside the tent of health conferences--including pharma marketing conferences--that claim to represent patient interests but do not have patients included.

Print the following PharmBingo Card, which is loaded with drug industry/pharma marketing "buzzwords", and bring it to your next industry conference or corporate meeting. You...

"If you think that digital health brings with it many questions and maybe more questions than answers, you are not alone," says Denise Silber,...

The following full-page ad for mediscripts prescription pads in the April 2015 edition of PM360 caught my attention. I guess pharma companies can place Rx...

Welcome to the 2014 ARCHIVE of Pharma Marketing News. All articles are FREE! No subscription is required to download these articles from...

"Patient centricity" is all the rage these days among pharmaceutical industry conference attendees and speakers. It is even becoming more common for actual patients...

I prepared the chart on the left for the Pharma Marketing News article "DTC Ad Spending Rises from the Grave," which was published this...

AstraZeneca Mines PatientsLikeMe's "Dark" Data & Avoids Engaging Patients Directly.