Pfizer Continues to Dominate DTC Ad Spending
If Pfizer chose not to do direct-to-consumer (DTC) advertising, we'd have less bad ads to criticize (as, for example, this ad for Viagra) and...
Dear Patient, Come to the “Dark Side” & Engage with Pharma
Engaging patients was a major theme of the eyeforpharma Barcelona 2015 conference (hashtag e4pbarca), which just closed out after 3 days of presentations with...
Scary Pharma/Drug Ads in Medical Journals
Drug print ads aimed at patients are usually upbeat showing the benefits of the pill. Print ads intended for physicians on the other hand...
Attending #e4pbarca Remotely: Second Day
There's been a lot of tweeting during the eyeforpharma Barcelona conference yesterday and today. I summarized a few of the issues being discussed that...
Attending #e4pbarca Remotely
I'm getting up early to attend the 13th Annual eyeforpharma Barcelona 2015 conference from the comfort of my home office.
Disclosure: eyeforpharma is a client...
DTC Ad Spend is Back Stronger Than Ever, Baby!
OK, maybe that's an exaggeration, but according to Wonkblog, a blog published by the Washington Post, and based on data from Kantar Health, "drug...
FDA’s Reprint Distribution Guidelines are “Counterintuitive” & “Indecent”
FDA's Reprint Distribution Guidelines are "Counterintuitive" & "Indecent"
A Pig, a Cow, a Robot, an FDA Warning Letter
In a March 5, 2015, Warning Letter to Discovery Laboratories, Inc. (here), regarding its Surfaxin promotional website, FDA cited "evolution" as a false claim...
A Day in the Life of a Typical Digital Marketer vs. My Day Yesterday
I was sent an email from a reader of Pharma Marketing Blog directing me to an infographic about the day in the life of...
FDA Develops a Mobile App for Reporting Drug Shortages. But Wouldn’t an App for...
FDA/CDER launched its first and only mobile app on iTunes: DrugShortages (see logo on left).
The iTunes blurb suggests the public would find this information...
