FDA’s Ten Commandments
Remember FDA's Social Media Webinar?
It was supposed to answer all our questions about the two recent social media guidances issued by the FDA.
There were...
Do Marketing Buzzwords Affect Pharma’s Reputation Among Patients & Physicians?
Consultant and strategist Andrew Spong, PhD, former scholar and currently STweM‘s managing director, recently tweeted:
"Building trust is far from impossible for #pharma. Abstaining from...
Pharma Brand Ads Within Mobile Apps: Myrbetriq®’s Advertising Partnership with RunPee App
Pharmaguy interviews Walt Johnston, Vice President of US Marketing and New Product Planning, and Emily Sitrin Mason, Consumer Marketing Director - Urology Franchise, at Astellas. We discuss a new partnership with Astellas Pharma US and the RunPee app as part of the company's marketing campaign for Myrbetriq® (mirabegron) featuring an animated bladder character.
Total CME Revenue is Up, But Pharma Support is Down (Again) in 2013
The Accreditation Council for Continuing Medical Education (ACCME) 2013 Annual Report is out. Here's the data regarding total CME income and breakdown according to...
FDA’s Social Media Guidance Webinar: A Third Guidance Needed for Mobile Devices?
Yesterday, the FDA hosted a public webinar to "further" the Agency's "communications with stakeholders, media and the public" about recently-published social media guidelines.
Unfortunately, I...
The Benefits of Virtual Social Therapy®
Sharing Stories Through Self-Generated Patient Videos. Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and participation in Virtual Social Therapy via the healtheo360 community.
Has Gilead’s Director of Regulatory Affairs Been Hiding Under a Rock Since 2009? Will...
At the end of June, the FDA sent a Notice of Violation (NOV) letter to Dr. C (you can find his name in the...
Another Idea for Creating FDA-Compliant Promotional Tweets: Put the Carriage Before the Horse
In previous posts, I discussed a few different techniques that pharma marketers could use to create Rx branded promotional tweets that satisfy recently-published FDA...
Will Twitter’s Card Technology Allow Pharma Brands to Post FDA-Compliant Promotional Tweets?
In today's Pharma Marketing News, I reviewed three "workarounds" that might allow pharma marketers to post promotional tweets that satisfy FDA's recently published (18...
Should FDA or Pharma Correct/Edit Drug Information on Wikipedia?
A New England Journal of Medicine (NEJM) Perspective ("Drug Safety in the Digital Age") suggests that the FDA "update or automatically feed new safety...
