Is Pharma Working with Wikipedia to Ensure Its Drug Information is Accurate and Up-to-Date?
We all know that Wikipedia is the leading single source of healthcare information for patients and healthcare professionals. We didn't need the IMS Institute...
“Leaky” Pharma Mobile Apps and the Brave New World of Big Data
I read with interest this morning a ProPublica/NY Times/Guardion story about how spy agencies - e.g., the National Security Agency - take advantage of...
DTC Melee–a-Trois: Pradaxa, Xarelto, and Eliquis. Women Only Marginally Involved.
Why does it always seem that pharma direct-to-consumer (DTC) advertising competition for market share comes in threes, or as I like to say, "DTC...
Johnson and Johnson Out Ranks All Other Pharma Companies in Social Media Engagement, According...
According to a new report released today by the IMS Institute for Healthcare Informatics, nearly half of pharmaceutical companies are now actively using social...
“Pfizer Meds for iPhone”: A Useful Mobile App, Except for One Problem…
There are over 2,500 posts from various sources in the "Mobile Health and Pharma Applications" Forum. Most of these originate from POCKET.MD, which is...
The New MedAdNews Will Focus on Old School “Narcissistic Advertising”
This is the week of "sort of's."
First, FDA published draft guidelines that "sort of" fulfilled the requirements of Section 1121 of the Food and...
FDA Says It Has & Will Release Bits and Pieces of Long-Awaited Social Media...
I just got off the phone with Stephen King, a Public Affairs Specialist at FDA's Center for Drug Evaluation and Research (CDER), who confirmed...
Analysis of FDA’s Draft Guidance Relating to Postmarketing Submission of Interactive Promotional Media
The FDA just issued "Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and...
What Makes a “Memorable” DTC Ad? The Restasis Case Study
Back in 2005, when then Senate Majority Leader Bill Frist (R-TN) called upon the drug industry to impose a two-year moratorium on drug advertising,...
Is FDA Seeking NSA Capabilities?
As reported by @AlecGaffney in Regulatory Focus (here), the "US Food and Drug Administration (FDA) recently issued a notice indicating that it is seeking...
